AdWarrior vs Arcads: Honest Comparison (2025)

If you're looking to create UGC-style video ads with AI, you've probably come across both AdWarrior and Arcads. Both platforms promise to help you create authentic-looking video content without hiring creators or setting up expensive shoots.

But they're built for different use cases. I've spent time with both, and here's my honest take on where each one shines and where they fall short.

Quick Comparison

Feature	AdWarrior	Arcads
Starting Price	$49/mo	~$100/mo
Export Quality	1080p	1080p
Avatar Count	100+	300+
Custom Avatar Creation	✅	Limited
Custom Voice Cloning	✅	Custom plan only
Product Holding AI	✅	❌
Humanize Slider	✅ (0-100%)	❌
Skin Enhancer AI	✅	❌
Languages	40+	25-30
Max Video Length	Unlimited	2 minutes
Bulk Creation	✅	✅

Arcads: The Ad-Focused UGC Platform

What it is: Arcads positions itself as a specialized platform for creating video ads at scale. They've built their entire product around the advertising use case.

Where Arcads wins:

1. Avatar variety. With 300+ AI avatars, Arcads has more stock options to choose from. If you need a specific look or demographic and don't want to create custom avatars, they have solid variety.

2. Bulk creation. Arcads makes it easy to generate dozens of ad variations quickly. You can swap scripts, actors, and backgrounds to test different combinations at scale.

3. Script generation. Their AI script generator can help you come up with hook ideas and ad copy if you're stuck.

Where Arcads falls short:

No product holding. This is the big one for e-commerce brands. Arcads avatars can't hold or interact with your product. They're speaking heads only, which means you need to combine Arcads with other tools to create complete product demonstration ads.

Voice cloning restrictions. If you want to use ElevenLabs for custom voice cloning, you'll need their Custom plan. That's a significant limitation if voice authenticity matters to your brand.

2-minute limit. Videos max out at 2 minutes. For most ad formats this is fine, but it limits what you can do for longer explainer content or tutorials.

Pricing opacity. Arcads isn't super transparent about pricing. Expect to pay around $100-110/month for their Starter plan, with Pro plans costing more for access to their best avatars.

Best for: Brands that need high volume ad variations with speaking heads, don't need product interaction, and have budget for the higher pricing.

AdWarrior: Built for Authentic UGC That Converts

What it is: AdWarrior is an AI video platform specifically designed for creating authentic UGC-style content that drives conversions.

Where AdWarrior wins:

1. Product Holding AI. This is the feature that sets AdWarrior apart. Your avatar can actually hold and interact with your product. For e-commerce and DTC brands, this is massive. When your AI creator can actually demonstrate the product, the content feels complete rather than like a talking head that needs additional editing.

2. The Humanize slider. Other platforms give you polished, corporate-feeling delivery. AdWarrior lets you dial in exactly how authentic you want the content to feel. Set it to 75-85% and you get natural pauses, filler words, and the kind of imperfect delivery that actually builds trust on social media.

3. 60-second generation. AdWarrior generates videos in under 60 seconds, significantly faster than competitors that take 3-5 minutes. When you're testing multiple ad variations, this speed advantage compounds quickly.

4. Custom avatars and voice cloning included. You can create avatars from your own footage and clone voices without needing an expensive plan tier. This means your actual founder or brand spokesperson can be the AI avatar with their real voice.

5. Skin Enhancer AI. This makes avatars look more natural on camera, avoiding that "too perfect" AI look that triggers skepticism in viewers.

Where AdWarrior falls short:

Fewer stock avatars (100+ vs 300+). If you need massive variety without creating custom avatars, Arcads has more options out of the box.

Best for: E-commerce brands, DTC advertisers, and anyone creating UGC-style content where product demonstration and authenticity drive conversions.

The Real Question: What Are You Trying to Create?

Here's how I'd break down the decision:

Pick Arcads if:

• You need high volume variations of speaking-head ads
• Product interaction isn't important to your content
• You want a large library of stock avatars
• You have budget for their higher pricing
• You're okay combining tools for complete ads

Pick AdWarrior if:

• You're selling physical products that need demonstration
• Authenticity and relatability matter more than polish
• You want the fastest generation time (under 60 seconds)
• You need custom avatars or voice cloning
• You want a complete solution without combining tools

Price Reality Check

Arcads starts around $100/month and goes up from there. Their Pro avatars and advanced voice features require higher tiers.

AdWarrior starts at $49/month and includes features like voice cloning that Arcads gates behind expensive plans.

For the same feature set, AdWarrior typically costs less. But if you specifically need Arcads' larger avatar library and don't need product holding, the extra cost might make sense.

The Bottom Line

Both platforms can create decent AI video ads. But they're optimized for different things.

Arcads is built for volume and variation. If you need to generate lots of speaking-head ad variations and combine them with other footage in post-production, it does that well.

AdWarrior is built for authentic, conversion-focused UGC. The Product Holding AI, Humanize slider, and 60-second generation create content that feels genuinely human and works as complete ads without additional tools.

For e-commerce and DTC brands where product demonstration drives sales, AdWarrior's unique features give you capabilities you simply can't get elsewhere.

Start creating with AdWarrior →